I'm digging into my notes from day one of Gnomedex 2006 and have one idea kicking around my head that I keep coming back to. I haven't dug into the details of either yet, but both the Attention Operating System and People Aggregator have me thinking about how social networks could package themselves as targeted audiences. Why leave it to agencies doing media buys to try to figure out what ads to present me alongside content that grabs my attention? Why not form attention cooperatives that publish out their attention information and offer their attention to the highest bidders?
If a company looked at a network of friends, colleagues, competitors, etc, and said, "Hey, I REALLY need to talk to this group" then give the company the opportunity to present their offering in exchange for paying the members of the network directly to take a look.
I'll let you know in a deep and rich way what grabs my attention, and if you think you've got something I'd be interested in, then pay me to take a look instead of cluttering up a sidebar next to an intriguing article.
technorati tags:gnomedexdiscussion, attention, reputation, social+commerce, network+economy
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